AI-Powered Marketing Intelligence

CATALYST
Customer Intelligence Platform

Unified Customer 360 platform with AI-driven cross-sell recommendations, predictive churn prevention, and real-time campaign optimization for GCash products and services.

See Live Dashboard
3x
Cross-sell Conversion
25%
Churn Reduction
40%
Campaign ROI Improvement
360°
Customer View
Next Best Action
AI Recommendation Engine
RECOMMENDED FOR MARIA SANTOS
GInsure Premium Plan
87% Propensity Score

Meet Your AI Agents

Specialized AI agents working together to maximize customer lifetime value and optimize marketing performance

Customer 360 Agent
Data Unification Specialist
Aggregates customer data from GCash, lending, insurance, and investments into a unified profile with real-time behavioral signals.
Churn Predictor Agent
Risk Assessment AI
Monitors 50+ behavioral signals to predict churn risk and triggers proactive retention interventions before customers leave.
Cross-sell Agent
Revenue Optimizer
Identifies next-best-action recommendations using propensity models, timing optimization, and channel preference analysis.
Campaign Optimizer Agent
Marketing Intelligence
Optimizes campaign spend allocation, channel mix, and targeting in real-time based on performance signals and ROI metrics.
LTV Scoring Agent
Value Predictor
Calculates customer lifetime value scores using transaction history, engagement patterns, and growth potential indicators.
Engagement Agent
Communication Orchestrator
Personalizes messaging, timing, and channel selection for each customer touchpoint to maximize engagement rates.

Live Intelligence Dashboard

Real-time customer intelligence workflow from data collection to actionable insights

Data Sources
Customer 360
AI Scoring
Next Best Action
Campaign Execution
Performance Analytics
Total Customers
2.4M+5.2%
Avg Lifetime Value
₱8,450+12%
Avg Churn Risk
18.3%-3.1%
Active Campaigns
24
Cross-sell Pipeline
156K
Conversion Rate
9.2%+2.8%
Customer 360 View
Maria Santos
Premium Segment
₱12,450
Lifetime Value
4
Products Owned
23%
Churn Risk
AI Cross-sell Recommendations
GInsure Premium Plan
High income, no insurance products
87%
GInvest Growth Fund
Consistent savings pattern
72%
GCredit Line Increase
Excellent payment history
68%
Churn Risk Alert
65%
Juan Dela Cruz
Transaction volume decreased 40% over 30 days. Last active: 5 days ago.
Top Campaign Performance
Campaign Channel Spend Conversions ROI Status
GCash Save Promo Push + Email ₱2.5M 45,230 +185% Active
GInsure Q1 Drive SMS + In-App ₱1.8M 12,450 +142% Active
GCredit Cashback Push ₱800K 8,920 +98% Paused
Winback Dormant Email + SMS ₱1.2M 3,240 +67% Active
Cross-sell Funnel
Identified
156,000
Contacted
98,400
In Progress
42,500
Converted
14,352

Who Uses CATALYST

Empowering marketing and business leaders with customer intelligence

Chief Marketing Officer

Marketing Strategy & Growth

  • 360° view of marketing performance across all channels
  • AI-driven budget allocation recommendations
  • Customer segment insights for strategic planning
  • Real-time campaign ROI dashboards

VP of Sales

Revenue & Growth

  • Prioritized cross-sell opportunity pipeline
  • Next-best-action recommendations per customer
  • Conversion rate optimization insights
  • Revenue forecasting with AI predictions

Customer Success Manager

Retention & Engagement

  • Proactive churn risk alerts with intervention triggers
  • Customer health scores and engagement metrics
  • Automated retention campaign workflows
  • Win-back opportunity identification

Campaign Manager

Marketing Operations

  • A/B test performance analytics
  • Channel optimization recommendations
  • Audience segmentation with AI clustering
  • Real-time campaign performance monitoring

Data Analyst

Customer Analytics

  • Unified customer data warehouse access
  • Pre-built ML models for segmentation
  • Custom dashboard and report builder
  • Cohort analysis and trend visualization

Product Manager

Product Strategy

  • Product adoption and usage analytics
  • Feature engagement heatmaps
  • Cross-product affinity analysis
  • User journey path analysis

Why CATALYST

See how CATALYST compares to traditional marketing solutions

Capability CATALYST Traditional CDP CRM + BI Tools Point Solutions
Unified Customer 360 Real-time unification Batch processing Manual joins Siloed data
AI Churn Prediction 50+ signals, real-time Basic models Not available Single model
Next Best Action Engine Multi-model ensemble Rule-based Not available Basic recommendations
Cross-sell Propensity Product-level scoring Segment-level Manual analysis Limited
Campaign ROI Optimization Real-time AI optimization Post-campaign analysis Manual tracking Channel-specific
Multi-Channel Orchestration Unified journey builder Limited channels Not available Single channel
LTV Prediction ML-powered forecasting Historical average Manual calculation Not available

Platform Architecture

Enterprise-grade infrastructure powering your customer intelligence

Data Sources
GCash App
GCredit
GInsure
GInvest
GLoan
External Data
Data Ingestion & Processing
Real-time Streams
Data Lake
ETL Pipeline
PII Masking
AI / ML Engine
Customer 360
Churn Models
LTV Scoring
NBA Engine
Segmentation
Applications
Dashboards
Campaign Manager
Cross-sell Hub
Churn Alerts
Reports
CATALYST Platform Demo
AI
AI Analyst

Welcome to the Banking Intelligence AI Analyst. I can help you with:

  • Revenue leakage analysis & recovery strategies
  • Fraud pattern detection insights
  • Compliance & AML risk assessment
  • Data quality recommendations
  • Executive-level briefings

Ask me anything about your banking data platform.